Message from the Board Chair

It's spring time again and that means spring cleaning. We do it at home but there are times we forget that our business needs spring cleaning. For instance, when was the last time you looked at your marketing plan? Is the plan still working for you? What about the networking groups you're involved in. Are they lunch with friends or true networking opportunities? What about your website? Is it current and up-to-date? When was the last time you updated your website?  We need to be aware of all these things that our customers or prospective customers look at. Don't forget about updating your social media sites like LinkedIn, Facebook and Instagram, whichever ones you use.

How are you handling the responsibilities of being a business owner? Are there things you don't like to do? There are things that we need to tackle that we don't care to tackle. For instance, updating your company policies or raising your fees. Don't ignore things in your company that need to be fixed.

Clean out that so called junk drawer. You know what I mean, the one that has all the receipts that you didn't know where to put. Take a look around your office. Could it use some paint or a good cleaning? You know the kind of cleaning I'm talking about. Where you actually wipe down the baseboards, paint or clean the ceiling tiles, clean the carpets, a serious clean. You and your clients will be able to feel that difference.

Debra Neal

Feelin’ & Lookin’ Good
Board Chair