Well, October is here, the last quarter of the year and a very busy one at that. The holiday season will be upon us in no time. When I owned Express Employment Professionals, the fourth quarter of the year was always our busiest. What a great way to end the year!
Last month I wrote about how important referrals are to the success of any business. This month, I would like to continue along the same theme and write about networking. What pops into your mind when you hear the word “networking”. Take a couple minutes and think about it.
A dictionary definition of networking, a verb, is “communicating with and within a group”. That sounds pretty simple. But, I do like the Wikipedia definition better; “Networking' is a socioeconomic business activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities”.
Since we are a business organization, I really like the phrase, “socioecomonic business activity”. Sounds very impressive, doesn’t it? Go home or back to the office, after your next Chamber networking event, and tell your spouse, friends, or anyone that will listen, that you have been engaging in a “socioeconomic business activity” today. They will be impressed!
But seriously, that is exactly what business networking is all about, creating business opportunities. I recently found a good and very short article on the seven key points to business networking, (www.create180design.com/7-key-points-to-making-a-business-networking-group-work-for-you/). The seven key points are as follows:
- Brand Yourself
- Avoid Cliques
- Perfect Your Elevator Spiel
- Use your group to build your social media presence and solicit feedback
- Know the difference between business networking and personal socializing
- Don’t try and sell directly to the group
- It takes time to see results from your networking group
Over the next several months, my newsletter article will focus on these and how to actually do them. For those of you that can’t wait for the monthly installments, please feel free to check out the article yourself.
President & CEO