Happy New Year! Welcome to 2015!
I am continuing my series of articles about networking. I have been referring to a recent article that listed the seven key points of networking. Here again is the link to the article:www.create180design.com/7-key-points-to-making-a-buisness-networking-group-work-for-you.
To recap, the 7 key points are: 1. Brand Yourself2. Avoid Cliques3. Perfect Your Elevator Spiel4. Use your group to build your social media presence and solicit feedback5. Know the difference between business networking and personal socializing6. Don’t try and sell directly to the group7. It takes time to see results from your networking group
Last month we talked about point number two, which is “Avoid Cliques”. This month let’s cover point number three, “Perfect Your Elevator Spiel”.
What is an elevator spiel (speech)? Per Wikipedia, an elevator spiel is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. It is called an “elevator” spiel because it should be possible to deliver the summary in the time span of an elevator ride, or about 30 seconds to 2 minutes long.
Do you have an elevator spiel? Or do you just “wing-it” every time you are asked to stand and say what you do? If you wing-it, how professional do you sound? Are you sure folks are clear on who you are and what you do? If you “wing’it”, it is time you have and perfect your elevator spiel!
I am sure you have heard excellent elevator spiels and think, WOW, I know exactly what they do! I want to sound like that good.
The easiest way to craft your elevator spiel is to think about it as your personal business commercial. Think who, what, and why. If you cover these three things, your elevator spiel will be effect.
Another key factor is to always be fine tuning and improving it. Adapted your spiel to fit the audience that you are speaking to, and practice, practice, and practice some more! I practice mine in front of a mirror prior to networking events.
Next month I will cover key point number four, “Use your group to build your social media presence and solicit feedback”. Until then, happy networking!
President / CEO