Message from the President & CEO

Welcome to November!  The holiday season is upon us, and boy will time fly over the next 8 weeks!  What a great time of year!  Now let’s talk business.

In last month’s article, I started talking about networking.  That “socioeconomic business activity” that is such a vital component for any business.  I referred to a recent article that listed the seven key points of networking.  Here is the link to the article:  I would like to talk about the first point in the article this month, Brand Yourself.

What does “Brand Yourself” mean to you?  Are you “branded”?  Is your product, service, “branded”?  But first, let’s backup a minute.  What is branding?  I think the easiest way to think of branding is; to make your product, or service recognizable

We all recognize brands like Taco Bell, Windex, iPhone, and Cadillac.  Each of these brands have spent years and millions, if not billions of dollars, to make sure you know their brand.  I think you’ll agree they have successfully branded themselves.

Unfortunately, the majority of us do not have millions of dollars to brand our business.  So we have to do the next best thing.  We have to brand ourselves to represent our business.  This means that you are your business when you are out networking.

You want to make sure that you create a permanent imprint in the minds of those you are meeting.  You want folks to have a positive impression of who you are and what your business stands for.  This is branding.

You want to always have professional business cards and other marketing collateral ready.  You want to be impeccable dressed, even if dressed business casual, speak a consistent message, and do this everytime, all the time.  Never miss an opportunity to brand yourself.  You never know what opportunity is waiting for you.  Sometimes in the most unlikely settings.

Branding yourself in a consistent manner will leave the lasting impression that you want.  It will make you recognizable / branded.

Next month, I will talk about avoiding cliques.  These can be killers to your networking activities.

Have a very Happy Thanksgiving!

 Lee Bell

President & CEO